Tuesday, April 27, 2010

Interactive Advertising Today

Hi, I'm a Digital Creative Director at a large mid-west agency. I've spent the last nine months visiting websites in 25 industries. I've avoided retail web, focusing mostly on industries that use interactivity to communicate. I've kept my sample size between 2 and 4 from each industry, and tried to keep my findings as objective as possible.

So what have I learned? 98% of the commercial web suffers from at least 3 different ailments.

I've compiled my thoughts and theories on these ailments in the posts below. However, all the exploration to the sites is also available starting here.

#1. The Atlas Syndrome
#2. Sectionitis
#3. Jekyllism

On to the first ailment The Atlas Syndrome....

If you want to take a look at all the sites I've visited, you can peruse the links below.

/.cheers.\