This is the homepage for Skittles.com. Notice the floating menu box in the upper left.If you click CHATTER, you are taken to the Skittles Twitter page.
If you click FRIENDS, you are taken to the Skittles Facebook page.
If you click MEDIA+PICS, you are taken to the Skittles Flickr page.
If you click any product within PRODUCTS you are taken to a Wikipedia page on Skittles.
While this isn't completely unique - the ad agency Modernista uses this same set-up for their company site (and I'm sure there's more) - it's a completely brilliant trend. Especially for a product that doesn't have extensive feature information.
/.chowza.\
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