Beep Beep #3: Lexus

Mastheads are getting big play nowadays. This one from Lexus is where you end up from following a TV spot link.


Some ideas just never die. I think it's due to new people turning their TV and Print minds towards the interactive side. Ideas that were tossed around 10 years ago, some tossed out, come shambling back like zombies, hungry for your clicks. Like the "Let's give the visitor the ability to change the color of our page!", or "Let's ask them questions!".


This masthead is an example of the latter. You click a hotspot and watch a short video, and then you're asked a question like: "What would keep you warm when the top is down?".

If your answer is something the masthead recognizes..

The top pops and you get a witty answer.

If you type in something dirty...

The car drives off.

Simple stuff. It seemed a bit more fun when I was actually doing it, but now that I'm writing about it, i'm thinking about taking a nap.

Better things from the auto industry to come...next week.

/.101.\