plus...
are just a few pieces of a rather extensive ARG Mazda pulled off in Quebec. TV spots, live events, and a ton of interactive bits....the full details are here.
I'm a bit late to the show, as this is already over, but commercial ARG's are such exotic and rare beasts I had to report it. If you ever get a chance to work on one, take it, they're quite a ride.
That wraps up autos for now, although I know there's a lot more out there. I'm sure I'll cycle back to them soon enough.
/.wheelinthesky.\
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