Add Milk #3: Shredded Wheat

"Progress is overrated. Any polar bear will tell you that." - Frank Druffel

The webisode is alive and well, and Shredded Wheat (of all brands) comes sauntering into the arena with confidence and charisma.

The webisodes follow the efforts of Frank Druffel, imagined CEO of Shredded Wheat, to keep the brand from moving anywhere further than where's it's been for the last 100 years. The episodes are clever, humorous, and worth a watch.

Most of the characters have their own Facebook page, and you can watch all the episodes there as well.


I like June the marketer. I know her from somewhere...i just don't know where...

/.chow.\