Spotlight: HBO Imagine

HBO has just launched a new interactive campaign, so I thought i'd single it out before moving on to another industry.

If you read my last post (A&E), I was talking about bringing interactivity to the viewing space. Coincidentally enough, that's just what HBO has done with their HBO Imagine campaign.

Turn the box to watch the drama from a different viewpoint.

Or zoom out to choose a different node of the story.

The web of story, flattened for you to keep track of what you're seen.

I wont' go into details on the story I've watched so far....but there is a "drowning mime" scene.

what are you still doing here?

/.chow.\