Tuesday, April 27, 2010

Interactive Advertising Today

Hi, I'm a Digital Creative Director at a large mid-west agency. I've spent the last nine months visiting websites in 25 industries. I've avoided retail web, focusing mostly on industries that use interactivity to communicate. I've kept my sample size between 2 and 4 from each industry, and tried to keep my findings as objective as possible.

So what have I learned? 98% of the commercial web suffers from at least 3 different ailments.

I've compiled my thoughts and theories on these ailments in the posts below. However, all the exploration to the sites is also available starting here.

#1. The Atlas Syndrome
#2. Sectionitis
#3. Jekyllism

On to the first ailment The Atlas Syndrome....

If you want to take a look at all the sites I've visited, you can peruse the links below.


Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

People Who Probably Read My Blog