Yesterday we "experienced". Today we "Discover". It's like there was a deal struck between the copy-writers for these sites. Tomorrow maybe we'll find the "Explore" site.
Today is Davidoff, of such colognes as Cool Water, and Adventure. The
Adventure microsite was indeed a discovery for me. I did not expect it. In hindsight, maybe my sarcasm was uncalled for.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLjbXdwj3nwemAp7na1gRF8V3KUTuJDduad0HSgLDs_DeN8M8S89zd1zRJJ4fEhyphenhyphenhMZhvhpz2CQMtqwU_Gykavxihuuk6vi4yGnfpB3kc2tXbp2hPBe4JqW1H4X7Yi6_rYMdvZSU3sENI/s320/Picture-5.jpg)
The Adventure site is a collection of full-screen video clips that act as the only real content in each section of the site. The History section above is what you see, plus a few words including Exoticism, which I did not know was a word. Another discovery!
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh3tk4JXsrWZJfT0N-gEte3R9SPRgoZ3QvyDPxkGm-4NVnkkozydBzHzm5Xk7xyXXIz5YJIjqHk7BHv0M5zpsBOPvDrL0P7n-1VISlRGbZBvcM7RSlwtj6mh9-B1TaWWPBnVakeMQqI50Q/s320/Picture-7.jpg)
The site is full of video clips and just tiny bits of copy. I must admit, it's got a certain charm to it.
I grudgingly admit that I "discovered". There was thought put into this, and it was refreshing to see.
and then I moved on to some of the other Davidoff fragrances. And I found this little number:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinNUctDaYtuOhwtdPGmM6451hM8tfY56jCEVdZIU37KMzYLlwtFCeTd4wG3KxC6_20C7leDWIHiPntBwTrXKmlklXnFqikNBBKxkacy20zKWRmgN3XjIwvUHYO9-dieFPGUEXnz05Lbp4/s320/Picture-3.jpg)
This is a "send a postcard" app. The premise is that you send someone you love or secretly admire a postcard....of
some douche sitting on a bed in a suit and a bottle of cologne in the foreground.
Couple this type of thing with each fragrance having a prominently displayed "Advertisment" section, wherein lies the commercials or print ads for the product, AND words like
modernity...and you begin to think that these fragance companies are self-obssessed, narcissitic cockdonkeys.
But, i've only visited two major sites this week. I'm sure I will be proven wrong with the next site I visit. I'm sure.
/.chow.\