Wednesday, October 21, 2009

Heavy Petting #2: Alpo

My hundredth post! Can I get a bow wow?

Dogs trust Alpo. I think it's right up there with dead squirrels.

I was happy to find a few things going on here. But first things first....this gave me a laugh ->

Hot-spots on dog food! Is there no end to the universal usefullness of the hot-spot? It's as if..the hot-spot is the duct tape of the web!

Anyway, Alpo's writing a book called Real Dogs Eat Meat, and they took stories from people about their dogs. Sounds familiar (see last post below). I do think this is perhaps a better execution, as they end up with a tangible product that they can resell back to us. Smart puppy.

A game! I wish I had a "game alert siren". This one is your very basic "memory match" game. However, they have a great payoff - you can download and print out a coupon. Granted the coupon isn't that great, but it's the thought that counts. I think they should beef up the reward and make it a coupon book or something. They're on to something here. I have yet to see a game that offers a reward..most are self-indulgent "hope they waste time on my site" wastes of time.
I'm a gamer and quite addicted to Xbox Live achievement points -- which are used for nothing. I hope we see more of this kind of thinking.


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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

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"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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