Today is Davidoff, of such colognes as Cool Water, and Adventure. The Adventure microsite was indeed a discovery for me. I did not expect it. In hindsight, maybe my sarcasm was uncalled for.
The Adventure site is a collection of full-screen video clips that act as the only real content in each section of the site. The History section above is what you see, plus a few words including Exoticism, which I did not know was a word. Another discovery!
The site is full of video clips and just tiny bits of copy. I must admit, it's got a certain charm to it.I grudgingly admit that I "discovered". There was thought put into this, and it was refreshing to see.
and then I moved on to some of the other Davidoff fragrances. And I found this little number:
This is a "send a postcard" app. The premise is that you send someone you love or secretly admire a postcard....of some douche sitting on a bed in a suit and a bottle of cologne in the foreground.Couple this type of thing with each fragrance having a prominently displayed "Advertisment" section, wherein lies the commercials or print ads for the product, AND words like modernity...and you begin to think that these fragance companies are self-obssessed, narcissitic cockdonkeys.
But, i've only visited two major sites this week. I'm sure I will be proven wrong with the next site I visit. I'm sure.
/.chow.\
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