Wednesday, October 7, 2009

Eau De #2: Davidoff

Yesterday we "experienced". Today we "Discover". It's like there was a deal struck between the copy-writers for these sites. Tomorrow maybe we'll find the "Explore" site.

Today is Davidoff, of such colognes as Cool Water, and Adventure. The Adventure microsite was indeed a discovery for me. I did not expect it. In hindsight, maybe my sarcasm was uncalled for.

The Adventure site is a collection of full-screen video clips that act as the only real content in each section of the site. The History section above is what you see, plus a few words including Exoticism, which I did not know was a word. Another discovery!

The site is full of video clips and just tiny bits of copy. I must admit, it's got a certain charm to it.
I grudgingly admit that I "discovered". There was thought put into this, and it was refreshing to see.

and then I moved on to some of the other Davidoff fragrances. And I found this little number:

This is a "send a postcard" app. The premise is that you send someone you love or secretly admire a postcard....of some douche sitting on a bed in a suit and a bottle of cologne in the foreground.

Couple this type of thing with each fragrance having a prominently displayed "Advertisment" section, wherein lies the commercials or print ads for the product, AND words like modernity...and you begin to think that these fragance companies are self-obssessed, narcissitic cockdonkeys.

But, i've only visited two major sites this week. I'm sure I will be proven wrong with the next site I visit. I'm sure.


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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

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