The was a time when the word "experience" meant something online. Now it means you're going to see a few images, and maybe hear a song.
Exhibit A: Experiencing
Calvin Klein CKFree
The best thing to do with a large pretty picture is stick a box of content over top of it.

Having a section dedicated to your Ads, and blessing someone with the chance to download the ads for wallpaper sets the right tone.

Now offer me the chance to put my own picture above your ad, while listening to U2, and send the postcard and the song along to my friends.
It's like some creepy guy has slobbered all over my brain, stuck his picture in my pocket, and gave me permission to tell my friends about him.
/.chow.\
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