Monday, October 5, 2009

Eau De #1: Calvin Klein

The was a time when the word "experience" meant something online. Now it means you're going to see a few images, and maybe hear a song.

Exhibit A: Experiencing Calvin Klein CKFree

The best thing to do with a large pretty picture is stick a box of content over top of it.

Having a section dedicated to your Ads, and blessing someone with the chance to download the ads for wallpaper sets the right tone.

Now offer me the chance to put my own picture above your ad, while listening to U2, and send the postcard and the song along to my friends.

It's like some creepy guy has slobbered all over my brain, stuck his picture in my pocket, and gave me permission to tell my friends about him.

/.chow.\
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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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