Friday, October 9, 2009

Eau De #3: Cacharel Scarlett

Two people can keep a secret, if one of them is dead - The Pierces

Or if one of them cannot read French. I'm not 100% completely absolutely sure this is a perfume site, but it does have words like Eau De, and Fragrance. And it's hot in a soft, feminine way, which screams (or rather giggles) perfume to me.

HA. There's an english version to the site. Here I thought I was peeking into the bedroom of a french girl. God, that sounds bad. *cough. Ok.

With no real prompt or introduction, the Scarlett site places you in the middle of a woman/girl's boudoir. While their target is obviously very focused, I couldn't help being a bit drawn in. The tiny dots around the room bring up soft fluid glimpses into this persons (your) life.

Arrows on either side bring all portions of the room into view.

In addition to the bedroom is the "Wall of My Life". It's basically a scrap-booking app, to upload photos (which you can add tape too), or create your own images with the drawing tools. Nowhere in this is there an Ad for the perfume. You do not make a wall that is an ad for this product.

If you happened to have read the last two posts, I swear I didn't set this up. Where the last two sites were self-involved, this one is you-centered. The former made it plain that it was about the brand, the latter about me. When the other sites use CTA's like "Discover" and "Experience", this one embodies both those actions and leaves the rest to you.


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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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