Monday, January 9, 2012

Decks: Alienware

The turning of the year, and all that comes with it, has caused my blogging to be a bit spotty. Not too mention I'm a bit rusty. Skyrim doesn't help either.

So, the next mini-series of exploration is in the laptop/pc arena.  Alienware is still going strong and was bought out by Dell since my first post.

Not much has changed in the basic styling of the site, and not much new in the area of interactive.  They have, however, been cultivating an avid community.

Their "Arena" section promotes PVP PC gaming, blog posts and general news in the PC gaming world.  They still have an Alien Network digital channel platform with gaming videos, news and interviews.

An "Explore" section is really just a place to get fancy wallpapers and themes.

I remember when Explore meant something completely different.

The product is still very pretty..precious even. preeciousss.


Tuesday, January 3, 2012

Candy: Tofita

Happy New Year!  I was fortunate enough to have a nice long break between christmas and new years.  I'm back in business. I wanted to close out the Candy portion of my industry-dive with a candy I didn't look at last time, and I decided to troll The FWA to see what candy sites have been submitted there.

I found this, a Turkish candy called Tofita. This site actually feels like it's a candy site.

There was a ton of clay-mation work done to pull this off, from the menu's to even the pre-loader segments.  Speaking of menus, this is a great example of how a simple UI design will transcend language. I didn't necessarily know what I was clicking on, but I at least knew I was going to get more info of some type.

"Ürünler" apparently means TV spots.  This lady is a Raver (or Candy-Kid) version of Progressive's Flo.

Out of the sites I've looked at in this set, this is the most simple, but most fun way to show off the product.

Then there is a section for just weird clay-mation fun. If a Flash game was a required section, this site has the best conceptual set-up for one, but they didn't take the bite (or at least didn't have the budget).

Light, fun, sweet, playful..doesn't take itself seriously, and doesn't try too hard to be be anything than what it is. 


Thursday, December 22, 2011

Candy: Cadbury

I think the spot with the different animals clucking like chickens for Cadbury is eternal. And just behind it is a Gorilla playing drums.

Cadbury's Glass and Half Full Productions has been very busy the last couple of years. They went from being a full on Flash experience, to being a super content buffet. Everything from past campaigns, videos, a blog and a few Flash games that are tied to specific campaigns (rather than up there to just shamelessly gather engagement time.)

The menu is simple and doesn't try to categorize the content (but you can filter it yourself). And although I've seen it before, I like the Surprise! button. You can't ignore a surprise.

Surprise! There's a party in my pants.

Hey you can fling shit too!

Cadbury doesn't seem to have any qualms with letting their site consist of content past and present. It's a nice departure from the love it and leave it mentality the ad world has had for so long. Then again I shouldn't be surprised since Cadbury still runs that spot...


Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

People Who Probably Read My Blog