You've probably seen the Gorilla playing drums Ad that passed around a year ago.

The home of Productions is a 3-D experience.

The STUDIO holds the Gorilla commercial, but also has a thumbnail gallery and link out to all the remixes of that spot on Youtube. A nice way to embrace your community.
The HANGAR holds two things: A "Tricked Out Trucks" promotion, and a game.
The Trick Out Trucks allows you to pimp out your own little milk truck.

The Game, while looking better than a majority of other adver-games, is more style than substance. And it's a bit disconnected, unless it's supposed to be connected to the Tricked Out Trucks, which would make sense considering it's placement in the site. And you're driving a truck. Just still seems disconnected to me.


There are two notable web components to just this one spot. One, was a contest asking people to submit themselves wagging their eyebrows to that song. The site says 5,500 people participated, which isn't anything to scoff at. The second is a web app that allows you to place eyebrows on any site on the web, and watch them dance on it. Goofy, but I did it anyway.

Over-all, this is a very good example of well-rounded creative. The site isn't a one-off to accompany a traditional campaign, but a home for the campaign. The Gorilla spot itself makes me think they were thinking YouTube first, BoobTube second. While there is nothing innovative (although the Gorilla spot is one of the best ad virals so far, I think), the complete package is built on a solid understanding of where advertising is online, right now.
And with that I'll leave you with this image. Which for some reason made something happen in me. Not sure if I was disturbed, if it was unexpected, or if it stirred some old childhood thing.

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