Friday, March 27, 2009

Candy Week: Butterfinger

The Butterfinger home site is your standard product presentation site. Masthead, promo boxes etc. Little bit of sound, butterfingery design.

They are currently sponsoring a Comedy Channel on Yahoo!, where I found a promotion for their new Butterfinger Buzz candy bar. Apparently it's a Butterfinger + Caffeine. They're sticking caffeine in everything now.

The promotion is actually kind of interesting. They give you a stencil to download, and you upload a picture of it cut into your head and painted with orange. The only downside is that all you get is a coupon for a candy bar. What's this bar going to cost - a buck fifty maybe? at most? Or it could cost you a head of hair, unless you really have the man-pair to walk around with Buzz carved into your head for a few weeks. I know times are tough...but I don't think they're that tough. I wonder how many pube "buzz" pics they get.

They also had live events where people came for a chance to win 2,500$ and a trip for 4 to Las Vegas. Now there's a prize. And the majority of their photos i'm wagering.

Oh, and there's a little game there on the right. I played it in my head and got the best score on the planet, so I didn't even need to click on it.

/.sticking with redbull.\

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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

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"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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