
If you click CHATTER, you are taken to the Skittles Twitter page.
If you click FRIENDS, you are taken to the Skittles Facebook page.
If you click MEDIA+PICS, you are taken to the Skittles Flickr page.
If you click any product within PRODUCTS you are taken to a Wikipedia page on Skittles.
While this isn't completely unique - the ad agency Modernista uses this same set-up for their company site (and I'm sure there's more) - it's a completely brilliant trend. Especially for a product that doesn't have extensive feature information.
/.chowza.\
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