Thursday, March 26, 2009

Candy Week: Skittles

This is the homepage for Notice the floating menu box in the upper left.

If you click CHATTER, you are taken to the Skittles Twitter page.

If you click FRIENDS, you are taken to the Skittles Facebook page.

If you click MEDIA+PICS, you are taken to the Skittles Flickr page.

If you click any product within PRODUCTS you are taken to a Wikipedia page on Skittles.

While this isn't completely unique - the ad agency Modernista uses this same set-up for their company site (and I'm sure there's more) - it's a completely brilliant trend. Especially for a product that doesn't have extensive feature information.


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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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