Monday, October 19, 2009

Heavy Petting #1: Fancy Feast

Every week I think I've ran out of commercially advertised products, and every week I manage to dig up something. I have got to be getting close to the bottom of this barrel.

I'm not sure how interesting Pet Food sites will turn out to be. Judging by what I know of the pet social scene online, I would imagine a lot of manufacturers would be focusing on Twitters/Facebook/Youtube.

Not so much with Fancy Feast, the first product this week.

Fancy Feast lavishes you with large luscious (dare I say fancy?) flashy masthead action. Nothing else, but get a load of that crystal feeding dish. That fucking cat eats better than I do. Although, it does look like it's full of brains.

The Confessions of Love page asks you to submit/write a memory of your cat onto a postcard. It's got the usual things, like picking a background for the card, sending to a friend etc. One thing that caught my eye was this - "Your confessions will appear here on the site and maybe in more surprising places."

A few ideas on where those "surprising places" would be:

1. Part of the Ransom Note you find in place of your cat
2. Carved into a dog
3. Behind the toilet


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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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