Monday, November 16, 2009

Toy Co. #2: Hasbro

The Hasbro site kinda looks and feels like someone dropped a grenade into a toy chest and then put the resultant chaos online. I say this with nothing but love.

Sifting through the debris I found a couple things to share:

This is the G.I. Joe page within the Hasbro site. It might be hard to tell, but the majority of the page is taken up by a battle scene between action figures. You can mouse either direction to see all of the scene. There's also a variety of games that feature the figures as well. If you click on one of the figures, you're taken to the Shopping section....which then makes the whole experience feel really disjointed. Is this a site for kids or for adults to shop?

You see this on a lot of commercial sites, this mashed duality. Do you want me to play or do you want me to shop? There's only so much room on the page. What ends up happening is the page above, full of shit for both and feels a bit overwhelming and underwhelming at the same time. Confusing ain't it?

Then there's this page:

Which i think is strictly for kids. Kinda raids the eyeballs. Somehow, by exploring more, I found another version of this page:

I'm confused too.

But! Out of this I found the Star Wars Comic Creator:

Which is a sweet idea.

I imagine children getting lost in sites like this for days, then shuffling out of nowhere with a blank distant look in their eyes, their greedy little hands begging for your credit card. There might be a science to this that I'm immune to (or to old to fall in to).


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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

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