Monday, November 23, 2009

Toy Co. #4: Fisher-Price

The toy market doesn't seem all the big, dominated mostly by Mattel, Hasbro and Fisher-Price. It's amazing how small the world begins to feel as you take a look at different industries.

Like the other toy sites I've looked at, Fisher-Price is predominately a retail site. But I did find a couple interactive pieces (that weren't the obligatory games):

The Geotrax line of Train track building has a "Submit your Photo" section of the site. There's a respectable amount of photos here - and they don't seem to be all from the same kids ;)

Here's a cool idea. The notion of Downloadable Content seems to be old-hat to the Video Game industry, but this is the first incarnation I've seen in the Toy world. This series of toys is your basic "build-a-something" set, but it has areas where you can physically attach an illustrated image to enhance the "scene". The cool part is that you can create the images online and print them out.

But, like so many great ideas on the web, they end up half-baked -- like the above.


No comments:

Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

People Who Probably Read My Blog