Toy Co. #4: Fisher-Price

The toy market doesn't seem all the big, dominated mostly by Mattel, Hasbro and Fisher-Price. It's amazing how small the world begins to feel as you take a look at different industries.

Like the other toy sites I've looked at, Fisher-Price is predominately a retail site. But I did find a couple interactive pieces (that weren't the obligatory games):

The Geotrax line of Train track building has a "Submit your Photo" section of the site. There's a respectable amount of photos here - and they don't seem to be all from the same kids ;)

Here's a cool idea. The notion of Downloadable Content seems to be old-hat to the Video Game industry, but this is the first incarnation I've seen in the Toy world. This series of toys is your basic "build-a-something" set, but it has areas where you can physically attach an illustrated image to enhance the "scene". The cool part is that you can create the images online and print them out.

But, like so many great ideas on the web, they end up half-baked -- like the above.

/.chow.\