Monday, January 4, 2010

Harnassing the Power of Achievement

There is a very powerful tool being used online today that advertisers haven't seemed to fully grasp yet. I believe it's the reason the indie game industry is literally booming, Facebook games are so popular, and why Blizzard, the creator of World of Warcraft, is a mega-billion dollar company.

They understand the power of Achievement. This component to a game overshadows story, and sometimes even game-play. Instead of giving a person 1 goal (beat the game)..give them almost infinite goals. What is MobWars..but the never-ending achievement of gaining strength and power. If you play Xbox, you know the addictive pull of Achievement Points.

Is there a way to harnass this power in Interactive Advertising? I've seen many sites that have the "0/10 Secrets found" mechanic. Is this the beginning or just an echo?


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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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