Update and Tongues

I've decided to post general thoughts and observations until March, when I will start my exploration of sites over again. It will be interesting to see what sites have been updated, and find new ones to get clicky with.

For a bit now the FWA has been posting more and more foreign sites. I'm loving it. I love the fact that a well put together site can be navigated, even if you don't know the language.

A good test for your own web endeavor - look at it as if you don't speak english, could you still figure out what's going on?

/.ciao.\

Harnassing the Power of Achievement

There is a very powerful tool being used online today that advertisers haven't seemed to fully grasp yet. I believe it's the reason the indie game industry is literally booming, Facebook games are so popular, and why Blizzard, the creator of World of Warcraft, is a mega-billion dollar company.

They understand the power of Achievement. This component to a game overshadows story, and sometimes even game-play. Instead of giving a person 1 goal (beat the game)..give them almost infinite goals. What is MobWars..but the never-ending achievement of gaining strength and power. If you play Xbox, you know the addictive pull of Achievement Points.

Is there a way to harnass this power in Interactive Advertising? I've seen many sites that have the "0/10 Secrets found" mechanic. Is this the beginning or just an echo?

/.chow.\

Vacation for Brains

I'm going to take a break until the New Year, and then either start all over again, or maybe start a new format (still focused on interactive advertising/marketing). Happy Holidays!

/.chow.\