Monday, September 21, 2009

Cable Ready #6: A&E

Ok, one more post and then we're done with Cable shows for now.

I was determined to see if the Photo-hunt game-type was a common occurence in other stations sites. While I did find another photo-hunt on the A&E site, it was the following piece that prompted me to add another post. (BTW - the History channel has the best games I've discovered).

AE has an Interactive Investigation that is basically a choose your own adventure through a "ghost-hunter" like show. You choose the people to talk to and the actions the team performs.
I think it's a web-only show and cast.

Why web-only cast though? What excites me about this is the thought of interactive tv. Why limit it?

Here's a crazy test. Take a show like Heroes. It's premiering tonight, and it's 2 hours. Why not put it up the day before online - but interactive. Where you choose a hero/plotline and experience the episode through that perspective..making the choices along the way.

Pros:
1. The viewing experience for fans could possibly go from 2 hours to 3+ (with replays and revisits).
2. Ad impression would be minutes not seconds (see #1)

Cons:
1. Plot revealed a day before. Oh well.

There must be more Cons..any thoughts?

/.chow.\

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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

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"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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