Wednesday, September 23, 2009

Spotlight: HBO Imagine

HBO has just launched a new interactive campaign, so I thought i'd single it out before moving on to another industry.

If you read my last post (A&E), I was talking about bringing interactivity to the viewing space. Coincidentally enough, that's just what HBO has done with their HBO Imagine campaign.

Turn the box to watch the drama from a different viewpoint.

Or zoom out to choose a different node of the story.

The web of story, flattened for you to keep track of what you're seen.

I wont' go into details on the story I've watched so far....but there is a "drowning mime" scene.

what are you still doing here?

/.chow.\
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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

People Who Probably Read My Blog