Heavy Petting #3: Pets or Food?

I'm having a bit of a holiday this week, so updates will be spotty until next monday.

But, I am leaving this here with you...the comments are the best part :)

http://petsorfood.com/



/.chow.\

Heavy Petting #2: Alpo

My hundredth post! Can I get a bow wow?

Dogs trust Alpo. I think it's right up there with dead squirrels.

I was happy to find a few things going on here. But first things first....this gave me a laugh ->

Hot-spots on dog food! Is there no end to the universal usefullness of the hot-spot? It's as if..the hot-spot is the duct tape of the web!

Anyway, Alpo's writing a book called Real Dogs Eat Meat, and they took stories from people about their dogs. Sounds familiar (see last post below). I do think this is perhaps a better execution, as they end up with a tangible product that they can resell back to us. Smart puppy.

A game! I wish I had a "game alert siren". This one is your very basic "memory match" game. However, they have a great payoff - you can download and print out a coupon. Granted the coupon isn't that great, but it's the thought that counts. I think they should beef up the reward and make it a coupon book or something. They're on to something here. I have yet to see a game that offers a reward..most are self-indulgent "hope they waste time on my site" wastes of time.
I'm a gamer and quite addicted to Xbox Live achievement points -- which are used for nothing. I hope we see more of this kind of thinking.

/.chow.\

Heavy Petting #1: Fancy Feast

Every week I think I've ran out of commercially advertised products, and every week I manage to dig up something. I have got to be getting close to the bottom of this barrel.

I'm not sure how interesting Pet Food sites will turn out to be. Judging by what I know of the pet social scene online, I would imagine a lot of manufacturers would be focusing on Twitters/Facebook/Youtube.

Not so much with Fancy Feast, the first product this week.

Fancy Feast lavishes you with large luscious (dare I say fancy?) flashy masthead action. Nothing else, but get a load of that crystal feeding dish. That fucking cat eats better than I do. Although, it does look like it's full of brains.

The Confessions of Love page asks you to submit/write a memory of your cat onto a postcard. It's got the usual things, like picking a background for the card, sending to a friend etc. One thing that caught my eye was this - "Your confessions will appear here on the site and maybe in more surprising places."

A few ideas on where those "surprising places" would be:

1. Part of the Ransom Note you find in place of your cat
2. Carved into a dog
3. Behind the toilet

/.chow.\