Wednesday, December 7, 2011

Candy: M&M's

Well I'm two posts in after an almost 3 year hiatus and I feel like time has stood still.

Here is M&M's in March 2009:

And here it is Dec. 2011:

Unlike the site, which feels like a one-shot site that's overstayed it's welcome, the M&M site has a polished structure that lends itself to longevity. However Snickers has new content, whereas the M&M site just has new promotions (expected).

This site is a great example of elegant interactivity, it's full of little bits of fun just like the candy itself. Not to sound too much like a geek who's done this for years, but little things like the way they handle the masthead navigation on the left is pretty sweet. And even the roll overs on the bottom promotional tile arrows have the extra bit of love that makes you want to click again.

I enjoyed poking around the site the last time I looked at it, and I'm a little disappointed that there's no new content. They still have the same "create an M&M avatar" app, granted it's got a few more cosmetic options but it's still an isolated site app. It's cool that you can make an avatar and then go play their games with that avatar...but I'm surprised the app hasn't made it's way to Facebook, Itunes, Android etc. Creating an M&M avatar army in the social space would be interesting..especially since they too are rocking 2 million + likes.

/.magic beans.\

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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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