And once again it delivers. I give a reverent salute to the rainbow. Skittles.com, like a talented basketball player, or a kung fu master, makes it look so easy to do. There is a deep understanding of the medium that goes into making a site like this, a site designed to be aware of it's own content, not to just be a shell packed with whatever is deemed content at the time. The site was designed to be a sexier way to view Skittle's social content.
It's a scroll-down, a popular execution that's been around for the last few years. An interesting note is that it doesn't seem to end. Whenever you get close to the bottom of the scroll bar, the page loads in previous posts seamlessly. It took a minute for me to realize that was happening at all. The layout was intelligently designed to make you think it goes forever.
The Skittle's site is the place where their social content converges and makes something new. It's the stepping out from the boundaries of 3rd party platforms to stretch and flex, and strut in rainbow pants. It feels nice, it feels natural.
Oh, and btw - their Tumblr account is interesting too -
/.rainbro.\
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