Monday, December 12, 2011

Candy: Skittles

The last time I checked out it didn't disappoint.

And once again it delivers. I give a reverent salute to the rainbow., like a talented basketball player, or a kung fu master, makes it look so easy to do. There is a deep understanding of the medium that goes into making a site like this, a site designed to be aware of it's own content, not to just be a shell packed with whatever is deemed content at the time. The site was designed to be a sexier way to view Skittle's social content.

It's a scroll-down, a popular execution that's been around for the last few years. An interesting note is that it doesn't seem to end. Whenever you get close to the bottom of the scroll bar, the page loads in previous posts seamlessly. It took a minute for me to realize that was happening at all. The layout was intelligently designed to make you think it goes forever.

The Skittle's site is the place where their social content converges and makes something new. It's the stepping out from the boundaries of 3rd party platforms to stretch and flex, and strut in rainbow pants. It feels nice, it feels natural.

Oh, and btw - their Tumblr account is interesting too -


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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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