Candy: Tofita

Happy New Year!  I was fortunate enough to have a nice long break between christmas and new years.  I'm back in business. I wanted to close out the Candy portion of my industry-dive with a candy I didn't look at last time, and I decided to troll The FWA to see what candy sites have been submitted there.

I found this, a Turkish candy called Tofita. This site actually feels like it's a candy site.

There was a ton of clay-mation work done to pull this off, from the menu's to even the pre-loader segments.  Speaking of menus, this is a great example of how a simple UI design will transcend language. I didn't necessarily know what I was clicking on, but I at least knew I was going to get more info of some type.

"Ürünler" apparently means TV spots.  This lady is a Raver (or Candy-Kid) version of Progressive's Flo.

Out of the sites I've looked at in this set, this is the most simple, but most fun way to show off the product.

Then there is a section for just weird clay-mation fun. If a Flash game was a required section, this site has the best conceptual set-up for one, but they didn't take the bite (or at least didn't have the budget).

Light, fun, sweet, playful..doesn't take itself seriously, and doesn't try too hard to be be anything than what it is. 

/.sweetclick.\

Candy: Cadbury

I think the spot with the different animals clucking like chickens for Cadbury is eternal. And just behind it is a Gorilla playing drums.



Cadbury's Glass and Half Full Productions has been very busy the last couple of years. They went from being a full on Flash experience, to being a super content buffet. Everything from past campaigns, videos, a blog and a few Flash games that are tied to specific campaigns (rather than up there to just shamelessly gather engagement time.)



The menu is simple and doesn't try to categorize the content (but you can filter it yourself). And although I've seen it before, I like the Surprise! button. You can't ignore a surprise.

Surprise! There's a party in my pants.

Hey you can fling shit too!

Cadbury doesn't seem to have any qualms with letting their site consist of content past and present. It's a nice departure from the love it and leave it mentality the ad world has had for so long. Then again I shouldn't be surprised since Cadbury still runs that spot...

/.cluck.\

Candy: Butterfinger

Butterfinger, like most of its candy counterparts has focused its efforts across the social space. The Butterfinger site is a combination of the Snickers and M&M's. Like the former, it wants you to pass on quickly to its social partners, but if you insist on staying, its got some Flash games like the latter.

The primary design aesthetic might be "afterthought".

I've never had the pleasure of working on a site or brand that felt the need to have mini-games on their website so I don't know if they actually work. Seems like a good theory on paper - people come + everyone loves games = people stay longer = profit! But for the most part the games end up weaker than games on Kongregate. I thought a few years ago we would start to see the decline of this type of content, or even an evolution of it.

I will admit that this particular game has a cool concept though.
You zoom into the crowd to find and nab Butterfinger thieves.

It's not until you peruse the Butterfinger social properties that you really see the digital investment. Home videos on YouTube, and a brand-produced short movie directed by Rob Lowe on Facebook.

From the modern master of psychological terror Rob Lowe. lol.

I could only handle watching about 2 minutes, but that's more on the part of my ADD then anything else. Props to Butterfinger for the effort however, I wonder if they had any sort of media buy driving to it?

/.modern master of stuff.\