Tuesday, June 23, 2009

Crunchy #1: Pringles

It seems natural to follow up Energy drinks with it's companion the snack things. I say snack things because some of the places I go might not qualify as "potato" or "chips".

First up is Pringles.

After having my eyeballs assaulted with content, a simple page like this is somewhat of a relief. However, like a single Pringle chip, this site is incredibly light and not much of a snack. There are product pages:

Fancy-pants "star-glows" are abundant through-out the animations of the site. But these don't provide the salty-ness needed to make me crave more pages. (forgive me please).

If you noticed on the homepage there is a button for a Design Your Own Can promotion. I thought this would give me something interesting to talk about...but it's a 404. That's not good.

What is good is their implementation on Facebook.

Pringles apparently uploads low-budget video shorts of people singing about their chips, dancing, running with bulls etc. It's hard to tell if these are spots, user-generated or scripted. But it looks like they get a lot of comments and thumbs up. This is a great example of how to "talk" to your community..it's not so much talking as it is entertaining. There isn't a youtube channel that I could find..but why worry about that when you have an audience this big on Facebook?


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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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