Wednesday, June 17, 2009

Twitch #1: Monster Energy

Monster ain't my poison, but I might be too old and wouldn't pass the fitness test for the Monster Army.

Monster Energy plays the community card as their main strategy. Updates and news on their sponsored athletes, and then a closed area just for the members. Something sexy in secret communities.

It must be working for them - I searched Monster Energy on Facebook and found 500+ results. The first ten pages were all pages/groups with the Monster logo. Their youtube pages has over 1,500 subscribers.

What do you do with the community after you have a strong one? You see so much talk about "starting" the conversation, but I'm more interested in really great ideas of what to do when you've caught that bus. Maybe i'll join the army.


1 comment:

Anonymous said...

Kind of surprised they haven't been sued by Monster Cable yet. Or maybe they have...

Grey Matters

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