Wednesday, June 17, 2009

Twitch #1: Monster Energy

Monster ain't my poison, but I might be too old and wouldn't pass the fitness test for the Monster Army.

Monster Energy plays the community card as their main strategy. Updates and news on their sponsored athletes, and then a closed area just for the members. Something sexy in secret communities.

It must be working for them - I searched Monster Energy on Facebook and found 500+ results. The first ten pages were all pages/groups with the Monster logo. Their youtube pages has over 1,500 subscribers.

What do you do with the community after you have a strong one? You see so much talk about "starting" the conversation, but I'm more interested in really great ideas of what to do when you've caught that bus. Maybe i'll join the army.

/.privatesnam.\

1 comment:

Anonymous said...

Kind of surprised they haven't been sued by Monster Cable yet. Or maybe they have...

Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

People Who Probably Read My Blog