Friday, August 21, 2009

Add Milk #3: Shredded Wheat

"Progress is overrated. Any polar bear will tell you that." - Frank Druffel

The webisode is alive and well, and Shredded Wheat (of all brands) comes sauntering into the arena with confidence and charisma.

The webisodes follow the efforts of Frank Druffel, imagined CEO of Shredded Wheat, to keep the brand from moving anywhere further than where's it's been for the last 100 years. The episodes are clever, humorous, and worth a watch.

Most of the characters have their own Facebook page, and you can watch all the episodes there as well.


I like June the marketer. I know her from somewhere...i just don't know where...

/.chow.\
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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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