Monday, August 3, 2009

Shampoo #3: Paul Mitchell

The third hair-related product site in this series boasts another all-black site.

There must be some magical connection between hair and the color black.

Ok, but it's not all black:

This little flash microsite hightlights green or humanitarian hair-dressers. All wearing black. Wizards, all of them.

Nothing here that couldn't be accomplished better with a solid Facebook or Myspace campaign. The microsite is just a few profiles and a few sections on the things you could be doing to better the earth/society etc. I will admit that, other than that odd little game on the tresemme site, this is a step above the competitors.

I guess this makes Paul Mitchell the philanthropist shampoo. and me sleepy.

/.chow.\
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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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