Monday, July 13, 2009

Beep Beep #4: BMW

If BMW has a fancy pants microsite or big web endeavor going on right now I didn't find it. Ah the days of BMW films...still the best commercial webisodes yet IMHO.

I did find a quirky bit of flash though. If you've been following the blog here you know that I've been calling out certain over-used interactive mechanics. This piece has not one but two!

Number #1: The Ol' "Objects Laid Out On a Surface" Trick!

Number #2: The "Book"

When in doubt, these two tricks can bail you out.

I almost left to see what other sites I could find (remembering my perhaps ill-stated promise from Friday), but then I saw this.

You can't really tell from the picture, but you drag and drop an engine (thumbnails at bottom) into the car. The hood opens and everything. Then the comics to the left change depending on the engine you chose.

Amazing? no. not at all. refreshing? a little. In a world of hotspots, a guy misses a little drag and drop action. Most often you do not see anything beyond a click in B-flash pieces. You only get that kinda of weird shit in the A-flash. It's been years since I saw commercial pieces like this. Either this was done by a newb, or someone nostalgic.

Check this action out:

This image leaves a bit to the imagination, but if your imagination is telling you that lines on either side of the vehicle move back and forth to reveal different images of the car, listen to it!

lol. This is a trick I haven't seen in a long long time. Suddenly i'm having fun.

The last bit tip the scales from fun with a smirk, to fun with ... well.. writing a post.

When you select a color, the jet turbine behind the car turns on and blows the color onto the car. Not something I've seen before.

Reminds me of an idea I had a bit ago..and now i'm sad. But it's a happy sad.


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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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