![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjM058O98MUfNUOwaTP43TcgqDAA2qs0TVERshTm7-unmGvkXGX9aZyk6GclL9dwDpZG9_csE_HfNu_Z4ZlmWG9bAQlx1xSa1CiZq2JJlMGpOFkwiF35O0cNoYzMgxfMeytKbPICsCJTSA/s320/Picture+4.png)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBV5EMxZiByjy3k2e8IKaz6qb721tzqvWk6ke53MkU8858XZgYZmGNRtkby6VBPw-avToLxxRBQ0Pm03R5-e6oLzD3CIjZqMUXGx1Z6_MsD-WtyC8ckiMeRNT1n9bjyvpUxKyl7-GaRKo/s320/Picture+5.png)
are just a few pieces of a rather extensive ARG Mazda pulled off in Quebec. TV spots, live events, and a ton of interactive bits....the full details are here.
I'm a bit late to the show, as this is already over, but commercial ARG's are such exotic and rare beasts I had to report it. If you ever get a chance to work on one, take it, they're quite a ride.
That wraps up autos for now, although I know there's a lot more out there. I'm sure I'll cycle back to them soon enough.
/.wheelinthesky.\
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