Friday, July 17, 2009

Beep Beep #6: Mazda

This...

plus...


are just a few pieces of a rather extensive ARG Mazda pulled off in Quebec. TV spots, live events, and a ton of interactive bits....the full details are here.

I'm a bit late to the show, as this is already over, but commercial ARG's are such exotic and rare beasts I had to report it. If you ever get a chance to work on one, take it, they're quite a ride.

That wraps up autos for now, although I know there's a lot more out there. I'm sure I'll cycle back to them soon enough.

/.wheelinthesky.\
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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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