If the
Adidas site is a content kingdom, then the
Dolce & Gabbana site is a loose federation of states that desperately want their own identity. I expected an expensive experience to go along with their high-end line, but it looks like they're spending their money on new microsites every time they have something to show and trying to keep them contained under one roof.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0FUs7GUf_y4xv-eMTLbczoL_V63ijAOyvdiy6erb6Sq76ML29sWOLfwkWK7wZo0_TCJ6MW-yxY_i7Rpd_AOfFuhi_J14mEHXUPaARCl9Gt69z1S7VbjnrZsOaJ0cqu_Eh76BjWB0FIHo/s400/Picture-5.jpg)
It starts out looking like it's got everything under control. But then you click something.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkw3m2QoUeyWOIUtm9IG1CLqOZ4Abq-ev3jijuJH4__wahl5EzlxZyoV98ebiB671JbTp7F8GwTQ9PH0TDqmnTVK24RkuQ01eI_CSVUjtNr9VDtH0FvpOUglfvPoznuPBZnngw91oKdVQ/s400/Picture-7.jpg)
Apparently the Federal Government of D&B requires all it's states to open full-screen, even if they don't have full-screen content. This above is just a little purse display.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj3kIC3ilaXzxyWnqtNsRZXXw1knfTL9oSW-B4n6RSYaEbNdZ7Fjki00WZs1xqExtbR_-Od1wSC6zD6IwCpC-f78TpeEEG6W41CBeiboTCeMnH2UP4fsp-uYBT_2PQoUqksqdPaQ0UokWw/s400/Picture-8.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgZtcpmxLPMwOTet4p97fkiAl1_VjD5I7QlfF7wU4zXlc-YKLC9J94ZsBLo1TUg6e6CkOta3oe4rUEUX5fGvDZEffqTgALgv32qc1GI1rn2hlhQrOsdyECqqfRfT2kb_Vxs9AKWLAFErOI/s400/Picture-9.jpg)
If you're going to force someone's browser to open full-screen, show your photos full-screen.
90% of these states are just different photo galleries, with no remarkable navigation beyond thumbnails and arrows.
I did happen upon this however,
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnxk3iLhZYVFWUDrmQAVRGvm6WUHBl0qLdCemyCANqtOxzNyTFz9i7G5jYXlrOCVYfeBVrjfKqNzTpndPb0r8wl_2fY7Q8oK-EeP018iDUaz9Xir_jPU03i519Wl3rb20yrKPmUN5rGIc/s400/Picture-10.jpg)
Bask in the glory of our wall of sun glasses. Interesting display idea, but put together like it was an afterthought.
To see a more cohesive display of a fashion collection, one can go to
Reserved.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht-GwB5EKWGpIaIizpgoI9RL08Z134g27hMuUfe9TCkc7fdqOgimRLIPcgvNxX-VU6CVOa7LgBCbZp9ua2aVpBSVu3AdjT-Lh0E4MN4yPG2bz4TZ0Le3hS1NCLnzMik9BkJtBUujImcNg/s400/Picture-12.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwcP7voFW50UfUCEiiff85IGGpDmSbjfO_4HRBPYdDNg4Dn4DnwVXEIptJjyQaA3wnxtHSMTacNVE924viUnacvGcWqPy6QdDqRcRnNi1YpExwix72TFvYSU5bqHm-lw3j3YR4jWmYdCk/s400/Picture-13.jpg)
Their
Abstracted 2009 is contained within a simple narrative, and effortlessly escorts you between choices and full-screen reveals. You do feel more at a fashion show.
/.work.\
No comments:
Post a Comment