Thursday, May 21, 2009

Fast Food #4: BK

The general BK site is just one small step above it's McD's counterpart.

It has better design work and small transition videos between sections, but not much nourishment. However, we know that Crispin Porter & Bogusky do not disappoint, so it wasn't surprising to find the Kingon Defense Academy training site.

If you've missed the commercials, Kingons have been stealing BK/Star Trek cups, and using merciless tactics like nipple twists. If you're worried about having your cup stolen, you can watch the 10+ videos on tactics to use against the Kingons here.

Like, if you're worried about getting a wedgie. These videos will show you how to defend yourself.

Of which, hitting the Kingon in the balls is a tactic used most often.

Nothing interactive here, except as you progress and gain rank (by watching videos) you can 1-click Tweet your success.

A few years back, CP+B put up a site for Chicken sandwich that unlocked video clips based on the amount of traffic the page got. There was a measurement bar that would show the amount needed to open the subsequent videos. I thought that was a great idea at the time, but never heard as to how well it did. I have no real reason for bringing this up :)


No comments:

Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

People Who Probably Read My Blog