Monday, May 11, 2009

Fashion Armor #5: Lacoste

To finish out the Fashion Armor set I took a look at the newly launched Lacoste Red site. The site just recently won Site of the Month at theFwa, so I figured it be a shame to skip it.

"Make the shopping experience vibrant and fun" had to be the strategy brief for this site. Or i'm a young guppy.

Am I wrong so far?

Here you choose what style of person-jumping-in-air-pose you are.

Many many years ago there as a really great Flash site called It was that site and Gabocorp (if anyone remembers that one as well) that drove me to what I do now. Homewrecker was a clothing site as well and had these great interstitial scenes between sections of content with music clips that glued the experience together. I've included the image above because Lacoste Red has the same type of interstitials. Taking the time to design each part of the site, even the quick parts between content, can help strengthen your execution.

After you click a style, the site really begins to shine in my opinion. The elegant simplicity might not show through enough in the image above, but they make the "jump" between browsing and shopping feel natural. A colored box for "I want it Now" reveals store locations in your area (drawn from your IP) and icons for sharing via email, blog, etc. Select accessories are given a small space, but you can't miss them. The layout has that "click-around" quality that only comes from careful design.

And... Play with Me is a game. I would never have guessed!

I played the game and began thinking about how it could be better, how it could tie in better with the shopping experience, blah blah blah. I then saw the "put it on your blog" feature. Could .. not ... resist...

/.for shame.\

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Grey Matters

I'm a Digital ACD in Advertising land. I have been in love with the internet for over 10 years now. And I have a Red Bull problem. There I said it.

I travel around different industries every week or so and look for interesting and tasty interactive bits. I hope to make this a place for ad folk to keep up to date. And I just enjoy the spelunk.

Brain Pieces from Me

"There is a creative solution for everything."

"Sometimes, to be successful with Social Media, don't start a conversation. Start an argument."

"This is no longer the Age of Information, it's the Age of Opinion."

"The work that comes out of an Agency is the result of not going crazy while doing it."

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