The site opens with a video of a catwalk show of their current season of clothes. Right here they set the tone of why you're here. Armani makes no apologies, they are a fashion company, that's why you are here. They don't try to pawn themselves off abstractly (like Reserved) or as the Tudors (like the homepage of Dolce&Gabbana).
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgG59mInVJQdQxKh549h4JGyfqukg9uyIR4BOpk39hE7TqURQX8FTQRqAxiYdQ5j-q97Em_kuGCifmKmc-sptcQaCvsxeqAHKR67wXJFxJ-mbWT9ky-0ztyRmJMROxnN1ZEDDpbufRFt5k/s400/Picture-1.jpg)
Nothing interactive here, just the introduction to the site. However, if you click on Jeans you're taken to a fully interactive experience.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjsW7MrotP41Vz8H8rCCPA999LypeQifdbhWjDKKl5-jXt4HGTgAePe7W7iinqU2wOB6BE312uPLjdQgrZn4lV3BxxX7IipkU06jBSnL3tVuXaBrOn5E-iFVLPm9iTBTHNQyjGYyJC5d28/s400/Picture-3.jpg)
From an executional standpoint it's impressive. You can zoom-in to the majority of the video, and look 90 degrees right or left as the video is running.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpWAqlB5SPGcmOOPEHF2HWI8GaxyAxEr77n__2UBhPh07_6nJDCzSzJYj0IxNo-RPmNp9ppV-L6ypLMXwWbGhWQOxvrUT7Bc9ONZ6ZCMX9s1qyHb4dUWiIejpOv8Ac8KBjJ6HnlYr6Kjk/s400/Picture-5.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhljivM0mQnmw7kwMKe4VKgr0_KebeItTCTllxllhPwM-og9DMgUPRTPfAUkjOIJ50PwYFq-X14bQ6bpXNdwKCxCw9uaRS70sLDjdyWvlpNvSmloqpiawG5bCp70tHybcCz8SKphqpHqnk/s400/Picture-7.jpg)
/.any town in europe for me.\
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