First, the official site:

Each page advertises for Old Spice Swagger and it's site - swaggerizeme.com.


The app kicked out 8 articles about me on fake sites. I think i'm supposed to send them to my friends. It might have worked if it had asked me to put in my friends emails at the start. I think too much time was spent on designing the swaggerizer machine, rather then making something I would want to pass on. Make the package more complete with a better email, and pay-off.
What about giving me the option to select from a list of hot women to post how awesome I am on my wall on Facebook? They could post the links to the articles created as "proof".
The second micro-site is for their Double Impact body wash.



Wtf.
Ok, I looked at them all. And that was it. Nothing else to the site, just a great reinforcement of the products duality. Although, I wish they would've added some easter eggs in the bathroom. But if wishes were horses, someone would be half-octopus.
/.cthulhubbq.\
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